The Raiffeisen Kapitalmarkt App was developed to strengthen the association of the Raiffeisen brand with capital markets, securities, and investments, while making its investment expertise more visible in the digital space.

As part of a client workshop, the strategic objectives and content requirements for the Raiffeisen Kapitalmarkt App were defined. Based on these insights, the information architecture was developed and translated into a clear sitemap and user flows. The goal was to foster long-term user engagement through relevant market information and personalized features, while making complex financial topics accessible and easy to understand through intuitive user journeys. At the same time, the app was designed to leverage Raiffeisen’s existing brand trust, recognition, and customer base to strengthen the relevance of its investment business.

Based on the sitemap and user flows, a visual concept was developed that combines Raiffeisen’s brand identity with the requirements of a modern capital markets app. The design was guided by the brand guidelines, the existing Raiffeisen ELBA app, and established iOS design patterns, using a clear visual hierarchy to present financial information in an intuitive and structured way. Particular focus was placed on creating a consistent component library, designing both light and dark modes, and adhering to relevant WCAG accessibility standards to ensure an inclusive and accessible user experience.

Based on the visual concept, sitemap, and user flows, all app screens and interactions were designed in detail. The focus was on structuring complex content in a clear and intuitive way, creating seamless navigation, and consistently applying the design system across the entire product. Particular attention was given to key features such as watchlists, market overviews, security detail pages, and personalized notifications, enabling users to quickly access relevant information and interact with the app efficiently.

To validate the concept, moderated usability tests were conducted with five participants using an interactive Figma prototype. A structured test script and the think-aloud method were used to capture user experiences, expectations, and potential usability issues. The findings were grouped into key themes, analyzed, and prioritized based on user impact and implementation effort. The resulting insights directly informed the further refinement and optimization of the concept.

The result is a modern capital markets app that presents complex investment information in a clear and accessible way while strengthening Raiffeisen’s brand perception in the investment space. Through user testing, several usability issues were identified and addressed early in the design process, leading to a more intuitive and user-centered experience.